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HFMA 2019 Annual Conference
Session proposal submission  


Submit Your Proposal

All proposal submissions are due October 8, 2018. If you have questions, contact us at education@hfma.org.

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HFMA remains committed to offering industry members relevant content that enables them to tackle critical health care industry challenges, with session delivery experiences based on evidence-based practices.  As such, we are now accepting proposals for educational sessions for the 2019 Annual Conference, to be held at the Orange County Convention Center in Orlando, June 23-26.  The RFP site will be open from August 20-October 8, 2018

The HFMA Annual Conference offers attendees different session types and experiences designed to answer the question, “So Now, What?” Our overriding goal is to offer content that provides the tools and takeaways necessary to implement actionable solutions.  The number of “sage on stage” sessions is limited to those providing Updates and curating more interactive and engagement-rich sessions for the remainder of sessions offered.  We encourage you to think creatively how you can offer content that encourages peer-to-peer discussion and problem solving and highlights compelling stories that can be shared with conference attendees.  

We are excited to be looking for speakers and sessions that: 

  • Have a compelling story, especially a "real life" case study or example, not just a theory to share but also HOW the audience can apply it to their workplace or career advancement.  
  • Know that interaction and engagement is KEY to their session success and will enlist a variety of techniques and methods to support those efforts.  
  • Are dynamic to listen to but also know that standing in front of a crowd, talking to a PowerPoint slide show does not create interaction and engagement.  
  • Are willing to be coached to continue to improve their presentation skills and effectiveness.  
  • Put the learner first and work to ensure that the majority of attendees walk out of their session with solid take-aways that can be applied to advance their workplace and/or career.

Indicate Session Type: 

Traditional sessions:  60 or 75 minutes, covering a variety of topics, best practices, updates, and overviews; featuring either a speaker sharing his or her knowledge in a lecture-style presentation or a panel of speakers with a moderator facilitating a discussion. Traditional sessions include limited question-and-answer time with the audience. 
Workshops:  Three-hour deeper dives into specific strategic topics; attendees will work through specific exercises to explore critical issues and best practices, as well as to promote dialogue and problem-solving using peer input. 
Case Studies, which present participants with realistic, complex, and contextually rich situations and offer an intensive analysis of an individual process or scenario.   Attendees will participate in small group discussions:  determining how they would best resolve the problem; what worked, what didn’t and how to apply in their own business setting. 

C-suite panels,  60 or 75-minute moderated session where executives from organizations with demonstrated success share their strategy and approach in the planning, development and implementation phases and share their positive results. 

Peer-to-Peer SmartTalks, 20-minute best practices presentation followed by 40 minutes of audience participation and interactive group discussions. 


Select a Session Format: 

Freestyle:  Breakout sessions that encourage attendees to move from session to session across topics and educational formats throughout the day (offered throughout the conference, Sunday through Wednesday). 

Cohort:  An immersive series of linked sessions focused on exploring, discussing, and obtaining insight into a single topic (offered Monday and Tuesday). Do you have a compelling story to share with industry conference participants? Is an executive from your organization (or your customer) willing to participate in a C-suite panel, with two other organizations, and share challenges, solutions, and results, as well as answer questions from the audience? If so, you are invited to submit a proposal to be member of the one of our Cohorts. If selected, our conference planning team will work with you and the other cohort team members to design a day of exploration and learning built around one of the four cohort topics.


Note that cohort sessions will only be offered in the Cohort themes listed below as (C). 


Indicate Session Topic Areas/Tracks should align with one of the following, and lead to outcome-oriented results:

Freestyle themes/tracks: 

  • Accounting, Financial Management, Budgeting, Capital Investments (F):  This track includes topics related to the essential strategic financial activities performed by healthcare finance executives. 
  • Revenue Cycle Process Improvement (F):  This track covers the administrative and clinical functions that contribute to the capture, management, and collection of patient service revenue; related to the life of a patient account from creation to payment. 
  • Payment Trends and Models (F):  This track addresses the management and implementation of alternative payment models, including patient population management, resource allocation, and contracting challenges and opportunities. 
  • Industry Updates and Compliance (F):  This track addresses accounting, finance, auditing, and revenue cycle legal, compliance, legislative and regulatory updates.   

Cohort Themes/tracks:

  • Bending the Cost Curve/Cost Management and Reduction (C):  A range of potential approaches to help providers tackle costs and deliver value through innovation and cooperation across stakeholder groups. 
  • Business Intelligence, Data Management, and Analytics (C):  The need for analytics and data, as well as the strategic application of data and data analytics tools, to improve organizational performance. 
  • Leadership, Change Management, and Organizational Capability (C):  Explore and discover the process improvements and initiatives shaping organizational change.  
  • Patient Accessibility, Engagement, and Experience (C):  This track includes efforts to empower the patient to make informed choices, be involved in the decision-making process for her/his care and create an understanding of upfront costs by way of transparent pricing and effective patient financial communications, as well as organizational initiatives to achieve these goals. 


Please indicate the session audience (check all that apply):  hospital/health system, health plan, clinical teams, other (open ended): ___________________________________________________. 


Level of presentation: 

With an executive audience focus, very few “Basic” presentations will be offered.  (Note: Any level selected other than Basic requires that you include attendee prerequisites.)   
Advanced:  Designed to develop in-depth expertise in a topic or knowledge area. 
Basic:  Designed to provide a general understanding of a topic or knowledge area.  
Intermediate:  Designed to develop a working knowledge of a topic or knowledge area or build on a basic curriculum.  
Overview:  Designed to provide a general review of a subject area from a broad perspective; appropriate for professionals at all organizational and knowledge levels.  
Update:  Designed to provide a general review of new developments for participants with a background in the subject area who desire to keep current.  


Proposal Evaluation Criteria and Guidelines:

Submissions are reviewed by an internal team against the following criteria:  

  • Fit with industry and conference topic needs—are objectives clearly stated and aligned with current industry pain points?  
  • Unique delivery tools and techniques; potential for interaction with attendees. 
  • Avoidance of product/vendor commercial, or company-specific solution. 
  • Number and quality of other proposals submitted on similar topic. 
  • Examples are provided to support the proposal (i.e., case studies, preferably with a provider co-presenter). 
  • Originality and innovation of proposal (has the information been presented before?); timeliness of information.  
  • Breadth and depth of topic--appropriate for the audience and the length of the presentation.  
  • Tangible tools and takeaways—and an answer to the question, “so now, what?”  
  • Past speaking evaluations and experience. 
  • Only one (1) submission per organization will be accepted. 

Potential speakers agree to abide by all HFMA requirements and deadlines, including use of the official HFMA conference PowerPoint® template and observance of guidelines relative to organization logo use. All speakers submitted as potential presenters at the Annual Conference must have the intent of attending, registering and presenting at the meeting if the submission is accepted into the program. Repeated and consecutive last-minute cancellations by presenters may result in future submissions being denied.

For questions please contact: education@hfma.org